AI Is Hallucinating
Your Business Details.
When someone asks Google Gemini or ChatGPT about your business, AI searches the web and summarises what it finds — often getting key details wrong. Osapher finds every inaccuracy and gives you the tools to fix them.
Three Ways AI Hallucinates About Your Business
AI isn't lying — it's statistically predicting what information seems most consistent with what it found on the web. When those sources are wrong, the answer is wrong.
Wrong Address
AI cites old directories with outdated addresses your customers use to find you — and find the wrong place. Moving offices, changing suburbs, or even a simple street number update in a directory can persist in AI answers for months.
Wrong Pricing
Unverified pricing claims from third-party review sites get cited as fact, creating customer expectation gaps before they even contact you. AI has no way to distinguish a 2019 directory listing from your current rate card.
Wrong Business Details
Wrong trading names, wrong founding dates, wrong founders — AI presents them all with the same confidence as accurate information. AI doesn't know what it doesn't know. It finds fragments and assembles them into a plausible-sounding answer.
Why AI Gets Your Business Wrong
AI doesn't fact-check its sources. It searches the web, finds sources it trusts — directories, review sites, old listings — and summarises them. If those sources are wrong, the AI answer is wrong.
Your business appears in fragments across the web: a Yelp listing here, a Yellow Pages entry there, a newspaper mention from 2019, your website's about page, and maybe a LinkedIn profile. None of these sources agree on exactly the same details. Some are outdated. Some were scraped incorrectly.
How Osapher Fixes It
Four steps from hallucination to accurate, government-verified AI citations.
AI Audit
Osapher queries Google Gemini with real search prompts about your business — the same queries your potential customers are making. Every web page Gemini reads to formulate its answer is captured and logged.
Identify
Every captured source is checked against your verified ABR or NZBN ground truth. Any inaccuracy — wrong address, wrong name, wrong detail — is flagged with a severity rating and the exact source that caused it.
Fix
Each flagged inaccuracy comes with a direct link to the source to update the wrong information. You know exactly what is wrong, where it is wrong, and what to do about it.
Verify
Re-scan after updates to confirm AI now gets it right. Osapher also deploys verified schema to your website — giving AI engines an authoritative source of truth anchored to government registry data.
AI Hallucination Questions
Can I contact ChatGPT or Perplexity directly to fix incorrect information about my business?
You can submit feedback to AI companies about incorrect information, but this process is slow, inconsistent, and doesn't guarantee correction. The faster and more reliable fix is to deploy verified schema markup on your website — which gives AI search engines an authoritative source of truth to reference the next time they crawl your site.
How do I know if AI is hallucinating about my business?
Ask Google Gemini, ChatGPT, and Perplexity: "What can you tell me about [your business name] in [your city]?" Compare the answers against your actual business details — registered name, address, phone number, services. Any discrepancy is a hallucination. Osapher's AI Audit automates this check against ABR/NZBN verified data.
How long does it take for AI to update after I fix incorrect sources?
AI search engines that use live web retrieval (like Perplexity and Google Gemini in Search) can update within days to weeks after sources are corrected. Models with fixed training data update only on retraining cycles. Deploying verified schema gives retrieval-based AI engines an immediate authoritative signal.
Does Osapher fix the AI hallucination directly?
Osapher doesn't contact AI companies on your behalf. Instead, it solves the root cause: your business has no verified, machine-readable identity layer. By deploying ABR/NZBN-verified schema, Osapher gives AI engines a government-anchored source of truth that outranks unverified web fragments as a citation source.
Audit Your AI Results Free
See exactly what Google Gemini says about your business — and every source it read. Free scan, no signup required.