The Identity Trust Score.
How AI-Ready Is Your Business?
The Osapher ITS Score is a 0–100 measure of how well your business identity is represented for AI search — across registry verification, schema quality, digital presence, and certification.
One Number. Everything AI Needs to Trust Your Business.
The Identity Trust Score (ITS) is Osapher's composite metric for measuring how visible, verifiable, and trustworthy your business identity is to AI search engines. Scored 0–100, it represents the cumulative strength of your AI-readable identity signals.
Think of the ITS as the answer to a single question every AI engine asks when deciding whether to cite a business: "Can I verify this entity is real, legal, and consistent with authoritative sources — well enough to put my name on a recommendation?"
For Australian and New Zealand businesses, the ITS is particularly significant because it directly reflects how well your identity is anchored to government registries (ABR and NZBN) — the sources AI engines treat as the most authoritative signals for business identity in the AU/NZ market.
The average unoptimised AU/NZ business scores 12–28 before Osapher deployment. After ABR/NZBN verification and schema deployment, the average reaches 87–94 within 24 hours.
5 Categories. 100 Points.
Each category measures a different dimension of AI-readiness. Together they form a complete picture of your business identity's strength in AI search.
Registry Identity
30 ptsIs your business identity anchored to an authoritative government registry? For AU businesses: ABN cross-referenced against the ABR. For NZ businesses: NZBN cross-referenced against the New Zealand Business Register. This is the highest-weighted category — registry anchoring is the strongest AI-verifiable signal of real-world identity.
Schema Quality
25 ptsDoes your website have valid, complete JSON-LD structured data? Schema.org compliance is how AI search engines parse your entity — without it, you are invisible to structured reasoning. This category measures completeness, validity, and node coverage of your deployed schema.
Digital Presence
20 ptsHow consistently is your business identity represented across the web? AI engines cross-reference your identity across multiple sources — NAP consistency (Name, Address, Phone), social profiles, directory listings, and knowledge graph presence all contribute to citation confidence.
Vault Completeness
15 ptsYour Osapher Entity Vault stores the canonical version of your business identity — the single source of truth that AI engines can resolve against. A complete vault with all identity fields populated, linked profiles, and a current schema snapshot maximises resolvability.
Osapher Certification
10 ptsA SHA-256 VRNT cryptographic signature binds your entity identity, registry source hash, and verification timestamp into a tamper-proof certification node. This is the machine-readable proof of verification that AI systems can check without human review.
What Each Score Range Means
Dominant AI citation presence. Full registry anchoring, cryptographic verification, complete schema, and consistent cross-source identity. AI engines cite you as the authoritative source in your category with high confidence.
Regularly cited by AI search engines. Registry anchoring is in place, schema is complete, and data is consistent. This is where most Osapher customers land after initial deployment — sufficient to compete in most categories.
Inconsistent citations. Schema exists and may have registry data, but gaps in completeness or consistency reduce citation reliability. In competitive categories you will lose citations to businesses with higher ITS scores.
Occasional citations only. Some schema signals are present but registry anchoring is incomplete or unverified. AI engines may surface your business in low-competition queries but will not cite you reliably.
Rarely or never cited. No verified registry anchoring, missing or invalid schema, or significant data inconsistencies. The average unoptimised AU/NZ business scores 12–28 before Osapher deployment.
What Affects Your ITS
Deductions apply when signals are absent or inconsistent. Multiple deductions stack — a business with no schema, no registry anchoring, and inconsistent NAP can score as low as 5–12.
ITS Questions
What is a good Identity Trust Score for an Australian business?
A score of 75 or above is considered Strong — sufficient for regular AI search citations in most categories. A score of 90–100 (Sovereign) represents the top tier and is achievable by any business with verified ABR or NZBN, complete schema, and consistent cross-source identity data. Most Osapher customers reach 87–94 after initial deployment.
How often is the ITS updated?
Your ITS updates in real time within the Osapher dashboard as your schema is verified and registry data is confirmed. Osapher monitors your ABN and NZBN status continuously — any change in registry data triggers an automatic schema and score update.
Can my ITS decrease over time?
Yes. If your ABN or NZBN status changes — GST deregistration, company name change, address update not reflected in your schema — your consistency score decreases until the schema is updated. Osapher monitors this automatically and alerts you to any changes that affect your score.
Is the ITS the same as a Google E-E-A-T score?
No. Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is an editorial quality signal for content evaluation. The ITS is specifically a machine-readable identity verification metric for AI search citation. They measure different things — and both matter in 2026.
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