// GEO

What is Generative Engine
Optimisation (GEO)?

GEO is the practice of structuring your business identity so AI search engines — Google Gemini, ChatGPT, and Perplexity — find, understand, and accurately cite your business.

// Why GEO Matters for AU & NZ

AI search is answering millions of local business queries — right now

→Google AI Overviews are live in Australia and New Zealand
→ChatGPT has web browsing and cites local businesses directly
→Perplexity answers "best [service] in [city]" queries with named businesses
→Without structured entity data, your business is invisible to AI
→AI hallucinations about businesses are predictable — and preventable
→Registry-verified entities receive 4.2× more accurate AI citations
// GEO vs SEO

A fundamentally different discipline

FeatureTraditional SEOGEO
TargetGoogle crawlersAI engines (Gemini, ChatGPT, Perplexity)
SignalKeywords, backlinksStructured entity data + schema
VerificationDomain authorityGovernment registry (ABR / NZBN)
OutputSearch rankingsAI citations & direct answers
ToolYoast, RankMath, SemrushOsapher
// The 4 Pillars of GEO

How Osapher structures your GEO

01

Registry Verification

Your ABN or NZBN is verified against live government APIs — ABR and NZBN — and verified and linked to your business record. AI engines trust registry-linked data over self-declared claims.

02

Gold Standard Schema Deployment

Osapher generates and deploys verified JSON-LD schema to your website — the structured data layer that AI crawlers parse to understand who you are, what you do, and where you operate.

03

AI Citation Monitoring

Track whether AI engines are citing your business correctly, partially, or not at all. Osapher's AI Audit checks Gemini, Perplexity, and ChatGPT for your business identity accuracy.

04

Identity Fracture Detection

Inconsistent NAP data, mismatched schema, and unverified social profiles create identity fractures that cause AI hallucinations. Osapher detects and flags every divergence.

Check Your GEO Score Free

Scan your domain and see how AI engines currently see your business — in under 60 seconds.