What is Generative Engine
Optimisation (GEO)?
GEO is the practice of structuring your business identity so AI search engines — Google Gemini, ChatGPT, and Perplexity — find, understand, and accurately cite your business.
AI search is answering millions of
local business queries — right now
A fundamentally different discipline
| Feature | Traditional SEO | GEO |
|---|---|---|
| Target | Google crawlers | AI engines (Gemini, ChatGPT, Perplexity) |
| Signal | Keywords, backlinks | Structured entity data + schema |
| Verification | Domain authority | Government registry (ABR / NZBN) |
| Output | Search rankings | AI citations & direct answers |
| Tool | Yoast, RankMath, Semrush | Osapher |
How Osapher structures your GEO
Registry Verification
Your ABN or NZBN is verified against live government APIs — ABR and NZBN — and verified and linked to your business record. AI engines trust registry-linked data over self-declared claims.
Gold Standard Schema Deployment
Osapher generates and deploys verified JSON-LD schema to your website — the structured data layer that AI crawlers parse to understand who you are, what you do, and where you operate.
AI Citation Monitoring
Track whether AI engines are citing your business correctly, partially, or not at all. Osapher's AI Audit checks Gemini, Perplexity, and ChatGPT for your business identity accuracy.
Identity Fracture Detection
Inconsistent NAP data, mismatched schema, and unverified social profiles create identity fractures that cause AI hallucinations. Osapher detects and flags every divergence.
Check Your GEO Score Free
Scan your domain and see how AI engines currently see your business — in under 60 seconds.